Year Zero · Original IP Anime Streetwear · Born From An Ice Cream Truck
Enter the Original IP Streetwear World
Every collection begins with a story. Every design is a piece of the universe. You are not late. You are early.
Chapter One · The Drop
Featured Drops
These three came out of the universe first. Small runs, real characters, no restocks forever.
Why Crave Happy
A Universe Inspired By Childhood Joy
Crave Happy is what happens when the feeling of chasing an ice cream truck as a kid grows up and turns into a whole world you can wear. Joy should show up on purpose, even on the hardest weeks.
01
Born from an ice cream truck
A childhood memory of chasing the song down the block, rebuilt as an original story universe you can hold, wear and share.
02
Original characters, zero licensing
No borrowed franchises. Every character is drawn from scratch, given a name, a home and a reason to exist.
03
Wearable art in limited runs
Small batch tees and hoodies designed to be worn every day and remembered like a favorite comic book cover.
04
Independent and founder owned
Built one drop at a time in North Carolina. No investors, no shortcuts, no diluted vision.
The Story So Far
It Began at the Family Kitchen Table and Grew into a Universe
Before there was a brand, there was a kitchen table. That is where the first drawings happened, as a child, with cheap paper and whatever markers were around, never once thinking any of it could become a business someday. Family Kitchen is that room, and it is still the place every character is born.
The Universe is where the ice cream truck started. The song coming down the block, the run to the curb, the ninety seconds where the whole world felt fair. That truck is the first landmark of the Crave Happy Universe, and every story world you can visit grew out of the street it drove down.
So here is the simple map. Family Kitchen is where the art is drawn. The Universe is where the story is told, starting with the ice cream truck and continuing through Night Bite Crunch, White Eagle, Cosmic Milkshake Cafe and Serve Sass Stay Sweet. Crave Happy Sword Quest is where you play inside that world for free. The shop is where a chapter becomes something you can wear.
Nothing here is licensed or borrowed. Every character is original, every drop is a small run, and every shirt is one page of a story that is still being written. Pick the world you connect with, then wear it.
Magazines, blogs and creators covering independent streetwear, anime inspired fashion or original character worldbuilding can reach us through the contact page for lookbooks, founder interviews and press images.
The Manifesto
Welcome to Year Zero
We are not building another clothing brand.
We are building original worlds.
Every hoodie, shirt, character and collectible is part of a larger universe.
This is Year Zero. You are early.
Three Doorways, One Story
Where to Start
Follow it in order and the whole world makes sense. The drawings came first, the truck started the universe, and the game lets you play inside it.
Doorway 01 · Where It Began
Family Kitchen
The kitchen table where all the drawing happened as a child, long before anyone imagined it could become a business. Every character still starts in this room.
Pull up a chair →
Doorway 02 · Where the Truck Started
Enter the Universe
The ice cream truck rolled out here first, and the street it drove down became four story worlds: Night Bite Crunch, White Eagle, Cosmic Milkshake Cafe and Serve Sass Stay Sweet. Meet the characters before you wear them.
Explore →
Doorway 03 · Where You Play
Crave Happy Sword Quest
A free bonus game where you guard the last cones in the city. New levels are added regularly. Play them, then wear the win.
Insert coin →